Communication & Publicity

Communication & Publicity contains the following activities:

  • Creation or review of promotional material (speeches, articles, press releases, brochures)
  • Creation, sending and promotion (press release) press releases in all Greek media (TV / radio / magazines / newspapers / internet)
Tourism Marketing & Development

Suggestions, study or exploration for actions relating to tourism marketing and promotion
Particularly :

  • Identify markets and target groups who are interested in the information provided by the company
  • Research and categorization of the existing situation (product offered, structures and existing customers)
  • Study, recording and enrichment of tourist product
  • Study of additional capabilities in line with international demand
  • Creation and / or maintenance of << identity >> with the unification of all offered services and evaluation of existing and new markets
Promotion & Advertising

The Promotion & Advertising of a destination can contribute to its overall presence and identify its uniqueness. The main activities of this package are:

  • Market Approach Methodology: Proposals on how to communicate with the public (travel agents, journalists, prospective tourists) in ways other than classical advertising
  • Suggestions on the necessity or non-use of viewing methods
  • Suggestions on the produced promotional material (concept / branding)
  • Suggestions on the timeline for the implementation of advertising (media planning)
PR

Thanks to the wide range of our contacts, we know how important public relations
Are, that’s why we provide the following services:

  • Consulting to public relations actions
  • Proposals or suggestions for the organization of hospitality, journalists or travel agents events
  • Invitation and hosting of TV programs and / or Greek journalists
  • Organization of journalistic travel from the interest markets
  • Organization of travel agents’ tours from the respective markets of interest
  • Presentation to target joint agents and journalists, and / or organization of a conference and / or participation in competitions abroad for the approach of travel vendors, and / or contact with agents through web seminars and / or participation in trade road shows , and / or lunch work with journalists / travel agents where it is feasible in some of the markets of foreign interest.
Training seminars for professionals

Organization of seminars for tourism professionals aiming at improving the services provided and more efficient access to the markets. Fields:

  • Human Relations – Public Relations in Tourism: Providing Human Services to Humans.
  • Tourism Marketing: Methodological approach using modern “tools” (Swot Analysis, PESTLE, VRIO etc).
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