Marketing & Sales Package

SALES PACKAGE

  • PRICE POSITIONING

Control of competition and improvement of pricing policy taking into account the season, the increase of the turnover, the type of rooms etc.

  • SALES TRAINING

Training staff and people who managing bookings with modern technical sales methods.

  • TOUR OPERATORS

Proposal for cooperations with foreign tour operators to increase reservations

  • TRAVEL AGENCIES

Working with about 2,000 travel agencies across Europe to increase reservations

  • OTAS

Consultancy services for effective presentation of the hotel in more than 50 online travel agencies

  • MONTHLY NEWSLETTER

Monthly or 15-day newsletter to potential customers in order to inform them or promote new actions, promotions, etc

  • LOW SEASON SALES

Various techniques and partnerships to increase reservations in low season periods

  • DIRECT BOOKINGS

Increasement of direct bookings through modern and effective methods

Marketing Package

  • BRAND POSITIONING

Redesign logo, corporate identity, site, contact with tour operators, etc to get the new hotel in the market again.

  • WEBSITE AUDIT

Analyze or redesign the hotel website to meet all specifications in the segment of sales, usability and functionality with the ultimate goal of increasing online bookings.

  • ΟΝ PAGE SEO

Various techniques to make the hotel website appear in a higher position to the search engines than before.

  • SOCIAL MEDIA

We create the online strategy for the promotion fo the brand and its total management through social media like Facebook, Instagram and twitter.

  • PPC ADVERTISING

In order to increase the traffic to the hotel website, we create advertising campaigns in Google and other channels in order to  guide potential customers in our customer’s site.

  • REPUTATION MANAGEMENT

Internet reputation management refers to those processes that are required to properly promote the image of a brand, product, or service over the Internet.

  • PHILIAN OFFICIAL WEBSITE

Registration of the hotel at the official website of Philian in order to increase the visibility, the clientele of other hotels, corporate profile etc.

  • BLOGGERS NETWORK

By working with the biggest Greek blogs, various entries will be made for the hotel’s readability both in B2B and B2C level.

  • ATTENDING EXHIBITIONS

Presence in professional exhibitions and organize meetings with potential collaborations.

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